As a bit of a car nerd, I’d been dreaming of buying my first new set of wheels for a long time. This is a pretty hefty decision though, and I knew I needed to do my own homework. I eventually settled on something else entirely, but there’s no denyhing that I enjoyed the “research”.

In a nutshell, this digital book is a visual and factual guide to entry-level sports cars for car nerds that want to win arguments. Rather than the standard car reviews that are based on the reviewer’s opinion, the Tach Guide compares cars based on infographics that detail only what can be measured.

I wanted the publication to clearly show the information, while also feeling appropriate to the subject matter. After drawing inspiration from illuminated dashboards, a precise vector illustration style and clear typography made for striking and effective visuals.